VICIO: Masters of Social Media and the Kitchen (With Andy's Secret Help!)
Born from the restless mind of Aleix Puig, MasterChef winner, VICIO burst onto the gastronomic scene with a proposition as bold as it was delicious: gourmet burgers that defy the conventional and a social media strategy that is pure dynamite. From its beginnings, VICIO knew how to connect with a young audience, creating a loyal and hungry community through viral campaigns, fresh and uninhibited language, and photos of their burgers that are authentic food pornography.
But behind every incendiary story and every witty comment, there’s a team that takes what happens in their kitchens very seriously. VICIO understood from the start that to reign in the world of quality “fast-good,” great marketing isn’t enough. They need impeccable operations that guarantee every burger that reaches their “addicts” is a WOW experience. And that’s where technology becomes their best ally to keep knocking it out of the park.
With meteoric growth and a legion of fans that keeps on increasing, VICIO faced the challenge of maintaining its very high standards of quality and food safety in each of its kitchens, no matter how fast they grew. Task management, compliance with checklists to ensure hygiene and proper food handling, incident control to react agilely to any unforeseen event, and precision in the labelling and traceability of their ingredients became crucial to maintain the trust of their “VICIO-naries.”
For such a dynamic brand with such a frantic pace of expansion, manual processes and paperwork seemed like a burden that could slow down their unstoppable rise. VICIO needed a tool that was as agile and modern as they were, a digital solution that would allow them to have total control of their operations in real-time, from any location, and that would facilitate fluid communication between their teams to continue offering that VICIO experience that is so addictive.
VICIO-Speed Efficiency
Digitisation with Andy has optimised task and checklist management, freeing up time for what really matters: creating spectacular burgers and continuing to conquer palates!
“Top-Notch” Food Safety
Thanks to digital checklists and total traceability, VICIO has shielded its food safety processes, ensuring that every ingredient and every preparation meets the highest standards. Peace of mind for them and their fans!
Frictionless Communication
The integrated chat and digital library have created an instant and effective communication flow between all locations and the central team, ensuring that information always reaches the right person at the right time.
Decisions with the Taste of Success
The ability to monitor operations in real-time, manage incidents instantly, and access accurate data on labelling and traceability allows VICIO to make agile and informed decisions, keeping their recipe for success always on point!
How VICIO Uses Andy in all their stores
Andy has become the operational brain of VICIO’s establishments, allowing the magic (and the flavour) to flow seamlessly.
- Tasks: the managers of each location can now assign and supervise the progress of all activities, from ingredient preparation to equipment maintenance, ensuring that every step is followed to the letter.
- Digital Checklists: customised lists for cleaning, receiving raw materials, temperature control… all digitised and with impeccable records!
- Incident Management: any problem is reported instantly with photos and details, and resolved quickly and efficiently, maintaining VICIO’s intact quality.
- Ingredient Labelling: with their secondary expiration dates and all the necessary information, is carried out accurately and without errors thanks to Andy, ensuring that every burger contains only the best.
- Traceability of Each Ingredient: from its origin until it reaches the plate, is total, allowing them to respond quickly to any eventuality and demonstrate their commitment to quality.
- Digital Library: a treasure trove of protocols, recipes, and manuals, accessible to the entire team at any time and place, ensuring uniformity in every VICIO.
- Integrated Chat: has become their internal “WhatsApp,” a direct and agile way to resolve doubts, share information, and keep everyone connected, at lightning speed!
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